It took seven days for the mobile game Pokémon Go to reach 10 million downloads, the fastest ever for any mobile title, according to a report from research firm SensorTower.
The iOS and Android game starring “pocket monsters” called Pokémon reached the milestone two days sooner than Clash Royale, a spinoff of mobile blockbuster Clash of Clans; and five days sooner than Candy Crush Jelly Saga.
So far, Pokémon Go has been downloaded more than 30 million times since launching in early July. The game is reportedly slated to launch in Japan — one of Pokémon’s biggest markets — this week, along with the first sponsorship with McDonald’s. Several of the fast food chain’s restaurants will host Gyms where players compete with their collection of Pokémon.
Rae Master’s dog Huxley on a Pokemon Go hunt.© Rae Master Rae Master’s dog Huxley on a Pokemon Go hunt.
The game has played a tremendous role in boosting the value of video game company Nintendo, a minority owner in The Pokémon Company. As of Tuesday, Nintendo’s share price has more than doubled since launch, as has its market cap.
They aren’t the only ones benefitting from Pokémon fever. Needham and Company analyst Laura Martin projects Apple could generate $3 billion in revenue over the next 12 to 24 months from Pokémon Go, which is hosted on the App Store. Apple receives a 30% cut of in-app purchases made through the game. Martin estimates more than 80% of in-app spending on the game is through iOS devices.